A Crunchy Legend of Every Festive Season
Mathiya Perfect for all seasons not only Diwali.
A Bite of Tradition in Every Crisp At JiyaPapad.com, we’re proud of many snacks—but our Mathiya holds a special place in both our hearts and our customers’ carts. Made with love and tradition, it’s our #1 selling item on Amazon and our website Jiyapapad.com especially during Diwali, Navratri, and throughout the year.
What Is Mathiya – And Why Is It So Special?
Mathiya (also called Mathia or Mathiyu) is a thin, flaky Gujarati snack made from a blend of urad dal and moth bean flour. It has a light, melt-in-the-mouth crispiness and a slightly salty, mildly spiced flavour. Once you try it, you’ll understand why it disappears fast from every snack plate.
Why Jiya’s Mathiya Is a Fan Favourite
1. Handmade with Gujarati Love
Unlike mass-produced snacks, our mathiya is handcrafted in small batches, using recipes passed down through generations. It’s not just a snack—it’s our tradition in a packet.
2. Perfect Crunch. Every. Single. Time.
The texture of Jiya’s Mathiya is incredibly light, yet satisfyingly crunchy. It’s the kind of crisp that doesn’t hurt your teeth—but makes you reach for just one more every few seconds.
3. Ideal for All Festive Occasions
From Diwali platters to Navratri fasting breaks, mathiya is a must-have in every Gujarati home. And thanks to our easy online ordering,
Jiya Mathiya reaches homes across India and abroad—just in time for those joyous celebrations.
Diwali Special: Pairs beautifully with sweets in festive boxes
Navratri Ready: Light snack, not too oily, perfect for fasting periods
Everyday Joy: Tea-time partner, lunch crunch, midnight munching.
4.Our Best-Seller on Amazon
We’re humbled that Jiya’s Mathiya has earned thousands of happy reviews and loyal customers on Amazon India. People love the freshness, the balance of flavour, and the nostalgia packed in every bite.
What Makes Jiya Mathiya Different?
| Jiya’s Mathiya | Store-Bought other brands |
| Freshness Delivered straight after preparation | Often shelf-stored for weeks They kept in cold storage Made in bulk and stored all year around |
| Texture Light, flaky, not hard | Can be dense or too brittle |
| Ingredients High-quality urad & moth flours | Mixed-quality or fillersOil |
| Content Minimal, just enough to crisp Packaging Vacuum-sealed for crunch | Often too oily Loose or soft plastic Taste |
How to Enjoy Jiya Mathiya the Right Way
With Masala Chai: Classic pairing that never gets old
In Festive Platters: Add to your Diwali gift boxes with sweets and dry fruitsAlongside
Pickles: Try with mango chhundo or methia achar
As a Snack Mix: Crumble into chevdo or mix with sev for a homemade mixture>
🔥 Customer Tip:
Warm it up slightly in the microwave for 10 seconds—it smells and tastes freshly made!
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